Visual Arguement

The commercial that I chose was the one for the F-150. The beliefs that are enforced hear is that everyone that has a truck needs it and is going to use it for hard work. This is proved when they show the truck at many construct sites and also when they show it pulling the trailer. The main audience that this applies to is men that use trucks in ways that other people might not. Like towing heavy loads or using it to carry all your tools. The rhetoric that is used in this commercial was all the features and how it was better than any other truck. I agree with this commercial. It is an effective way to appeal to a vast majority of workers in the U.S. They show this because Ford is confident in the trucks capabilities and knows that people will remember this commercial.